FTC Defines Fair Green Marketing Practices With e-CFR
The Federal Trade Commission (FTC) has published “Guides for the Use of Environmental Marketing Claims” to define fair green marketing practices and reduce unintentional green-washing, outright deception, and overstatements regarding environmental attributes. For those of you who want certainty about making environmental claims, it’s critical to work with marketing and advertising firms that are familiar with this information and on top of future updates. […]